In a bid to flatten the curve and cushion the adverse effects of the COVID-19 pandemic, a lot of organizations and companies around the world have been forced to shut down. With most affected regions observing a partial or full lockdown, educational and religious activities have their share of the implications.

While businesses offering essential services such as food stores and markets have been allowed to operate with a few restrictions to abide with. Public events and other crowd gathering ventures have also been restricted to a large extent as events have been canceled or rescheduled, with some opting for virtual events.

With almost everything shutting down, the internet is still active and more useful than ever as people now spend more time online most especially on social media platforms.

Recent statistics show a major increase in the use of social media, video streaming, video conferencing during this pandemic, with ever-rising engagement rates. Share on X

This article is focused on how business owners and professionals can leverage the use of social media in their digital marketing strategy.

Here are 5 tips on how you can leverage the use of social media to increase sales in a pandemic:

1. Grow Your Audience

With the emergence of social media platforms like Instagram, Twitter, Facebook, and YouTube; having real/organic followers and subscribers cannot be overemphasized.

To grow your audience online, you need to post consistently (at least once a day). Share on X 

Research proves that the more often you post, the more likes and followers you get. While posting consistently, make sure you post quality content with the appropriate hashtags. The right hashtags can push your content to a larger audience which in turn gives you more followers.

2. Build Your Brand Presence

As a result of the lockdown, a lot of individuals are spending most of their free time on social media. This gives you a very big advantage to push yourself to the limelight.

To build your brand presence, start by giving your profile a catchy and powerful look. Optimize your bio to be well detailed about what you do. Share on X

Engage your followers on a regular basis. Like and reply to every review in the comment section including the negative ones.

Acknowledging people who respond to your content gives you the opportunity to bond and create a relationship with your audience online. Also, make good use of analytics so you can build and improve your marketing strategy.

3. Partner With Social Media Influencers

Partnering with social media Influencers during this period is not a bad idea, in fact, it’s a very good one.

Influencers have a very large fan base which makes them your best shot at advertising your brand. Share on X

With lots of events and campaigns on hold, price rates of influencers are reducing. Partnering with influencers also gives you more brand awareness.

4. Promote Your Content Regularly

Having your content promoted gets your brand in front of a large audience and it gives your brand the credibility it needs. Promotion improves brand awareness and also positions you the brand owner as an expert.

5. Improved Brand Loyalty

According to Forbes: “Brand loyalty is defined as the partiality of a consumer towards one business or product over another, and it can truly make or break a company.”

With the use of social media, you get to earn the trust of your audience by communicating and developing a bond with them.  

Looking forward to increase your online visibility, either through website development or digital marketing services such as SEO? @pacetasagency is currently offering a 50% discount on all services as a #covid19 support measure. Share on X

Pacetas Agency is a New York City & State MWBE Certified full-service advertising, marketing, and event production company offering full service integrated marketing services to government agencies, SMEs, nonprofit organizations, and global brands looking to target Africa niche markets within and outside of the United States.