In the last decade, we’ve seen a great transition in marketing platforms. A larger percentage of the world has drifted from the use of billboards, posters, and TVs to social media.

The effect of social media in this generation cannot be overemphasized. Technically almost every adult, youth, and teenager utilizes social media.

The usage of social media around the world is increasing drastically. Social media statistics from 2019 show that there are about 3.5 billion social media users around the world and the figure is increasing steadily. 

The best strategy for small businesses to grow is with the use of social media. Share on X

In this article, we’ll be giving you a step by step guide on how to successfully grow your startup with the use of social media. 

Why Social Media?

As a small business, you should be cautious about which marketing platform suits you best.  If you’re looking for a marketing tool that won’t blow up your budget; social media is the right channel for you.

The use of social media marketing has been proved to be one of the most versatile and budget-friendly marketing strategies small businesses can use to grow their businesses and reach their desired audience.

Did you know? Over 90% of marketers make use of social media to reach their target audience. Share on X

The goal of social media marketing is to build a brand and increase its visibility. With the use of social media marketing, you get to build a very strong relationship with your customers. Marketing through social media can help you increase your brand recognition. 

Have And Know Your Target Audience

A target audience is a group of people you intend to reach with your services. Every business has its own target audience and knowing who you want to deliver your services to in any business is very important.

Knowing your target audience goes a very long way in establishing your brand. When you know your target audience, it makes it very easy for you to come up with effective marketing strategies to engage them.

Having a target audience gives you an insight into what group of people are interested in your services and it makes you deliver the right content to the right audience.

In marketing, you need to know your audience, know where to find them, and know their needs. Share on X

Which Social Media Platform Suits Your Business

Your audience is a great determinant in selecting a social media platform. There are a lot of social media platforms today and having your business on all social media platforms might not be the best strategy you should employ. 

There’s a wide array of social media platforms you can choose from but we will be dropping a few of them here:

1. LinkedIn (With 294 million active users)

Presently LinkedIn goes beyond a resume and job hunt site. It has grown into a professional social media site. If you’re planning to connect with professionals on the go, make good use of LinkedIn. 

2. Twitter (With 335 million active users)

Twitter is a very active and engaging social media platform. Make use of Twitter if you’re planning to share ideas and information instantly without hindrance.

3. Facebook (With 2.23 billion active users)

Facebook is the biggest social media platform around and it will be of great use if you’re planning to reach out to a wide range of audiences.

4. Instagram (With 1 billion active users)

Instagram is a photo and video sharing app that allows you to share a wide range of content such as photos, videos, stories, and live videos. You can make use of Instagram if your content is captivating and image friendly.

5. YouTube (With 1.9 billion active users)

YouTube is majorly a video sharing platform where users get to watch tons of video every day. Asides that, Youtube is also known as the second largest search engine after Google. 

Create A Social Media Strategy 

The use of social media for marketing comes with a lot of strategies and making use of the right one will help you boost your business to the right audience.

Having a social media strategy guides you and lets you know whether your marketing is working or not. Share on X

Below are tips you should employ when setting up your social media strategy:

1. Set up your marketing goals

2. Optimize your Bio

3. Know everything about your audience

4. Know your competition online

5. Create catchy and engaging content

6. Determine your best posting times

7. Make use of trending hashtags

8. Promote your content 

9. Communicate with your audience regularly 

10. Make good use of social media analytics

Pacetas Agency can help you manage your social media needs with quality content, top-notch visibility, and in turn, help to increase sales for you. Kindly reach us via email on – info@pacetas.com